Three finalists who made winning pitches for the Northern BC “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.

The Northern BC “Spark” Program is presented by Destination British Columbia in collaboration with the Northern BC Tourism Association, Tourism Prince George, Tourism Prince Rupert, Tourism Terrace, Tourism Smithers, Tourism Dawson Creek, the Community Futures offices of Northern BC, and the Tourism Innovation Lab.

The program’s goal is to find, foster and support new tourism ideas, experiences, and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits in the region.

Six applications were received, with the top five finalists being invited to present their new tourism ideas at the virtual pitch session held on January 11. Judge panels of local partner representatives and tourism innovators from outside the region collaboratively selected the three winning applicants.

The Northern BC “Spark” Program winners are:

In addition to seed funds, mentorship, and partner support, selected applicants gain access to a network of tourism innovators, entrepreneurs, and leaders across the province.

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