In an era dominated by a beer market controlled by three major corporations, “Uncle” Ben Ginter stood out as a bold figure who defied the corporate giants. Although his Prince George-based Tartan Brewing didn’t produce craft beer, his tenacity and anti-establishment spirit foreshadowed the craft beer movement. Ginter, an immigrant from Poland, had amassed wealth through construction ventures before purchasing the Caribou Brewing Co. plant in 1962. Despite initially intending it for storage, he resurrected the brewery due to Prince George’s high beer consumption.

Ginter’s brewery underwent various transformations and cease-and-desist orders due to its knock-off beer names. Ultimately, he introduced “Uncle Ben’s Malt Liquor” in 1969, offering it at a low price. Despite its low quality, the beer’s affordability led to success. Ginter innovated by adopting beer cans, pull tabs, and refunds on empties. His unconventional marketing strategies made him a maverick.

Hiring brew master Eugene Zarek, the beer’s quality improved over time. Ginter’s rugged appearance matched his beer labels, and he challenged the dominant breweries, leading to conflicts. He expanded Tartan Brewing across Canada, facing opposition at every turn. His defiance and unique approach unsettled his competitors.

As Tartan Brewing expanded unwisely, Ginter’s financial troubles grew. Attempting to raise funds through a bottle cap promotion, he couldn’t save the company. By 1978, Ginter faced bankruptcy, leading to the demise of Uncle Ben’s Malt Liquor. He passed away in 1982, his wealth gone.

Despite the loss of Ginter’s empire, his legacy endures. The original brewery is now Pacific Western Brewing, home of Cariboo lager. Ginter’s unorthodox business methods secured his place in Canada’s brewing history. His anti-establishment stance and dissatisfaction with the status quo foreshadowed the future craft beer revolution.